Package Testing

Research Dimensions regards packaging as part of the entire communication program.

Packages are tested using similar methods and question areas used in advertising and other communications test devices.

Investigation includes:

  • Impact
  • Likeability
  • Appropriateness
  • Degree of difference
  • Image
    • Efficiency
    • Price
    • Value
    • For people like...
    • etc.

Qualitative and quantitative methods are used.