Advertising Tracking

Research Dimensions:

  • measures awareness of advertising by:
    • Target Demographics
    • Region
    • Lifestyle Recalled, etc.
  • validates the effectiveness of the media mix
  • measures awareness of competitive advertising
  • tracks image and attitudinal data.

  • Tracking can be conducted monthly, quarterly or semi-annually, on a sample of 300 to 1000 adult Canadians.

    Findings can be combined with client-supplied data on GRPs, growth, profitability, sales and units sold in order to derive a Predictive Advertising ROI Model"

    Research output includes:

    • Awareness Index
    • Popularity/Burnout Ratio
    • Advertising Efficiency Ratio
    • Image Momentum.