Experience: Non-Traditional Qualitative Techniques

Research Dimensions has developed a number of non-traditional qualitative techniques including:

Power Groups

Employed in Quality of Service and Customer Satisfaction research to identify and locate specific areas of service where improvement is urgently needed to prevent the erosion of market share.

Name Generation

Perceptual "mapping" techniques are used to spatially locate brand and product images in the consumer mindset.

Projective Group

Used to identify and describe consumer "clusters" based on groupings of similar attitudes or perceptions.

Product Utilization Workshops

Used to construct the "ideal" product or service from a wide range of possible product benefits or attributes

Positioning Workshop

Used in Quality Management research to determine the monetary cost of providing poor quality service and to calculate the return on investment for a corporate Quality Management program.

War Games

Creativity Workshops designed to develop competitive marketing strategies.