Image Diagnostics® is a unique research tool that determines which of series of alternative package design elements consumers most strongly associate with the image and information that the package is supposed to convey.
Image Diagnostics® is used:
- at the design planning stage to provide input to the design brief
- at the evaluation stage to evaluate package designs and other graphic designs
- to determine brand positioning and repositioning versus competitive brands
The Image Diagnostics® process enables Research Dimensions to looks at the emotional, perceptual, sensual and logical responses to brands and packages. It looks at package design holistically, as well as in terms of components, colours, shapes and symbols.
Whether local or global, Image Diagnostics® helps package designers create the optimum brand image packaging.