Product and Concept Testing
Research Dimensions conducts a variety of research studies evaluating product performance and consumer interest in new product concepts and advertising concepts.
Product Labs: Creates ideal products from formulation alternatives
Concept Labs: Creates improved concepts from concept alternatives
Multiple Concept Screening: Quantitatively determines the best or most advantageous of a large field of product or advertising concepts
Delta Concept Test: Overcomes the ambiguities of norms in the process of evaluating a new product concept. The Delta technique measures the appeal of a new product in relation to the "ideal" product in the category
Branded and/or blind in-home product studies: Evaluates reaction to products tested and purchase interest.
Research Dimensions uses a variety of qualitative and quantitative techniques to evaluate reaction to new products and new product concepts.