PROPRIETARY TOOLS

Taste Labs

Taste Labs provide product guidance for new food products and reformulations.

Method

• Three structured Focus Group Discussions are conducted in one day.
• In each group discussion, target group respondents try one formulation:
  
  
  • They rate this product using a formal questionnaire with rating scales on key attributes. They then discuss the product qualitatively.
  • Respondents then try a second, then a third formulation, each time repeating the process of rating and discussing the product.
• Then respondents create the Ideal Product, combining the best characteristics of each formulation (eg. the sweetness of formulation 1, the colour of formulation 2, etc.)
• This ideal product is then discussed in terms of usage, substitution, and its place in the respondents' portfolio of foods/snacks.