Codes of Conduct
Research Dimensions is a member
of the Professional Marketing Research Society (PMRS), the Ontario
Pharmaceutical Marketing Association, American Marketing Association
(AMA), the Qualitative Research Consultants Association (QRCA), and
is a founding member of the Qualitative Research Division (QRD) of
Research Dimensions abides by all the precepts and ethical codes of these groups.
Research Dimensions follows the QRD Focus Groups Code of Standards and the QRCA by-laws; we were instrumental in drafting the QRD code of ethics
Where appropriate, group respondents are double-screened to exclude "professional" respondents and to ensure articulateness.
Questionnaires are pre-tested in-house and then among actual respondents in order to ensure correct logic flow and comprehension.
Supervisory personnel monitor
15% of all telephone and in-person
interviewing. We validate 15% of all interviews.
Code lists are initially based on lifting 30% of verbatim responses.
100% of each new coder s work is checked by a supervisor, and 20% of all coders work thereafter.