Experience: Qualitative Research
- widely experienced moderators
- trained, senior level interviewers for in-depth, in-person or telephone interviews
- in-house recruiting for professional and executive groups
- a panel of PowerGroup respondents, i.e. respondents who are articulate and creative.
- Focus group and mini-group discussions
- Quads, triads, pairs and one-on-one in-depth interviews
- Online focus groups and bulletin boards
- Porjective focus groups
- Pyramid groups
We have conducted focus groups on virtually all topics on four continents. We talk to CEOs/CFOs/Executives, professionals, bankers, technophiles, tradespeople, moms, teens, and many others who qualify on the basis of purchase or usage of specific products and/or services.