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Experience: Qualitative Research

Our exceptional assets are:

  • 4 widely experienced moderators
  • 2 fully equipped, spacious focus group rooms in Toronto
  • angled mirrors for viewing from different perspectives
  • trained, senior level interviewers for in-depth, in-person or telephone interviews
  • in-house recruiting for professional and executive groups
  • a panel of PowerGroup respondents, i.e. respondents who are articulate and creative.

Our qualitative research methods include:

  • focus group and mini-group discussions

  • quads, triads, pairs and one-on-one in-depth interviews

  • extended focus groups

  • projective focus groups

  • pyramid groups.

We have conducted focus groups on virtually all topics on four continents. We talk to CEOs/CFOs/executives/professionals, bankers, technophiles, tradespeople, moms, teens, and many others who qualify on the basis of purchase or usage of specific products and/or services.

To learn more about our experience, choose one the the following options.