OUR SERVICES
Research Dimensions Home
About Us
Our Services
Resources
Contact Us
PROPRIETARY TOOLS

PyramidBuilder™ | Corporate Image and Reputation | PR Effectiveness Measurement | Service Effectiveness Monitor (SEM) | Image Diagnostics | Diversity Research | PowerGroups | Taste Labs

PR Effectiveness Measurement
  • A measurement tool that demonstrates the value of PR vis-à-vis other marketing communication approaches
  • Measures awareness of campaigns' key message effectiveness, attitude change, change in perceptions, credibility or believability of spokespersons
  • These measures are a key element in delivering a complete picture of campaign effectiveness over and above traditional volumetric data
  • May be used for post-campagins or ongoing tracking.