Online Market Research
Having the right technology is necessary, but not sufficient to conduct exemplary online market research.
Research Dimensions has its own ASDL lines, dedicated internet research servers, appropriate software.
Understanding the E-World
More important, we know when and how to conduct on line surveys and other internet research. We understand that e-business, e-commerce has its own requirements. Transactions are different, expectations are different, relationships are different .
We conduct internet research including:
- Web site development
- Web site evaluation
- Perceptions of product / service quality
- Customer satisfaction and customer loyalty evaluation
- Employee attitude employee retention
- Transaction surveys
- Corporate image
We identify the key factors that drive customer and employee retention and loyalty.
Online Research - Not Quite The Holy Grail (Article by David Kay)