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Experience: In Situ Research

Research Dimensions pioneered and is the foremost expert on in-situ research.

We have conducted in-situ research in:

  • stores
  • restaurants
  • homes (kitchens, closets, bathrooms)
  • offices
  • aircraft
  • cars
  • the shop floor

"Shoppers, travelers, restaurant goers react to the whole experience. But they are most influenced by the details, which they can discuss most effectively during a real shopping, eating, traveling experience. [Therefore]... you have to interview him or her on the spot."

David Kay
"On-Site Consumer Research... It’s All In The Details" Communication World February/March 1997

 

To learn more about our experience, choose one the the following options.