Experience: In Situ Research
Research Dimensions pioneered and is the foremost expert on in-situ research.
We have conducted in-situ research in:
- Homes (kitchens, closets, bathrooms)
- The shop floor
"Shoppers, travelers, restaurant goers react to the whole experience. But they are most influenced by the details, which they can discuss most effectively during a real shopping, eating, travelling experience. [Therefore]... you have to interview him or her on the spot."
~ David Kay On-Site Consumer Research... It’s All In The Details" Communication World February/March 1997