Experience: In Situ Research

Research Dimensions pioneered and is the foremost expert on in-situ research.

We have conducted in-situ research in:

  • Stores
  • Restaurants
  • Homes (kitchens, closets, bathrooms)
  • Offices
  • Aircraft
  • The shop floor

"Shoppers, travelers, restaurant goers react to the whole experience. But they are most influenced by the details, which they can discuss most effectively during a real shopping, eating, travelling experience. [Therefore]... you have to interview him or her on the spot."

~ David Kay On-Site Consumer Research... It’s All In The Details" Communication World February/March 1997