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Articles

Members of our expert staff have authored a variety of articles displaying the depth of their knowledge in the field.

Call Me Gen I, Not Gen Y Deborah Klotz vue magazine published by the marketing research and intelligence association
Archetypes: What Are They? Can They Be Trusted? Are They Useful? David Kay Business Excecutive
The use of opposite gender moderators in traditional subject matter Nancy Siller & Dave Pyke vue magazine published by the marketing research and intelligence association
Market Research Critical David Kay Business Excecutive
International Market Research David Kay AMA Journal
A Refresher Course in Renewal David Kay Sales Coach
On-site Consumer Research David Kay Communication World
E-commerce: The Fifth Wave David Kay RD News
Online Research-Not Quite The Holy Grail David Kay Marketing Magazine
Getting Inside Consumers' Heads David Kay Marketing Magazine
Left-brain versus right-brain David Kay Marketing Magazine
How to Rebrand a Hospital David Kay Marketing Magazine